Thursday, February 18, 2010

Another First In Safety for Ford


Since 1955, Ford has been the leader in safety innovation. After being the first automaker to offer seat belts, and start air-bag research, you should not be surprised that Ford will be the first to market inflatable seat belts for rear passenger protection. The combination of these technologies offer superior protection in the event of a crash by expanding on impact to decrease the risk of injury. Until now, the susceptibility of back seat passengers sustaining injury has been high.

The new seat belt, that will debut in the Next Generation Explorer, is more comfortable. Hopefully this will encourage more back seat passengers to wear it, increasing the number of passengers that currently wear them from 60%. The majority of these passengers are children and the elderly.

To learn more about this technology, and Ford's safety timeline visit The Ford Story.





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